One of the reasons we had Greg speak at the first Monktoberfest and subsequently at the Monki Gras is that Untappd is at the heart of the intersection of social and technology: it’s fundamentally altering consumption and social interaction patterns with technology.

Both for tracking my own history – which beers I have enjoyed, which I haven’t, and where – as well as following my friends’ own rare beer finds and such. But even if the subscription included no new features, I’d have signed up.Īs my own interest and that of many of my friends and family in craft beer has grown, Untappd’s made the critical leap for me from trival to home screen application. The features were useful: while the export data was already available via Untappd’s free public API, the ability to simply download it as a CSV was welcome. Like many Untappd fans, becoming a Supporter was an easy decision for me.

At the cost of $5 a month or $50 per year, Untappd would unlock for users a special badge (like Foursquare, Untappd leverages badges heavily), make available a stats page and permit the direct download of your checkin history in several formats. Last Wednesday, Untappd announced the availability of a “Supporter” subscription. Untappd for now is an evening/weekend affair, as both of the founders have day jobs to pay the bills. Each new craft beer you try can be checked in, with the option to record a variety of other details like location, rating and so on.īuilt by Greg Avola and Tim Mather, Untappd is entirely bootstrapped, since, oddly enough, the venture capital community hasn’t yet perceived the obvious data revenue opportunity the startup presents.

For those unfamiliar with the application, Untappd – besides being the official social network of the Monktoberfest and Monki Gras – is essentially a Foursquare for beer. My first checkin, naturally, was an Allagash Curieux. Two years, one month and three days ago I checked into Untappd for the first time.

Untappd for business cost