Business accounts provide access to Pinterest analytics, advertising services and exclusive content formats. The website is used to find inspiration, learn a new skill and shop for products using ideas from Pinterest content.īusinesses use Pinterest to showcase products and services and market to users with aligned interests and hobbies. They also can discover and curate other people's content. Pinterest users pin images and videos of interest to pin boards. It exposes users to new ideas, products and content and lets them share what they find with other users. Pinterest is used to identify and share image and video content. This example screenshot of a Pinterest board - taken from the in-browser Pinterest application on an iPhone - lets users collect and share recipe ideas. Pincodes are like QR codes for Pinterest.A group board lets users contribute to a board created by another user, who grants contributors permission to do so.A board is where users organize their Pins.A pin is any content shared on Pinterest.Useful Pinterest terms and features include the following: Pinterest uses machine learning to focus in on the main object of the photo and return matching search results. Lens lets users search Pinterest based on a picture taken from their camera or from the camera roll on a mobile phone. Pinterest also includes a visual search or reverse image search feature called Lens. To find boards to pin to, users can search for them or scroll through their home feed. They can also follow other users' Pinterest boards and specific image selections, as well as like and repin other users' pins. Users can browse and search image content. A picture of a whimsical birdhouse links to the assembly instructions.An image of blueberry pancakes links to the recipe.Clicking on a picture of a pair of shoes links to a site where they can be purchased.

Pinterest categories include architecture, art, DIY and crafts, fashion, food and drink, home décor, science and travel, among other options.Ĭlicking a Pinterest image leads to the original source.

Users create boards to organize images into categories. Using the Pinterest app, users can add a 'Pin it' button to their browser and then select and 'pin' online images to virtual pinboards on Pinterest.

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